Sinrich To Deliver Campus 2006 Keynote
By Press Release
Bill Sinrich, until recently CEO of TWI, the world’s largest independent television production operation, will set out the challenges facing the sports TV sector when he addresses delegates at SportBusiness Campus 2006 next week.

Sinrich built TWI into a sports TV powerhouse under founder Mark McCormack, but left last month as a result of ‘strategic differences’ with the company’s new owners.

As one of the most respected figures in sports television, Sinrich is widely regarded as a pioneer. His Campus keynote promises a unique insight into many of the issues facing the supply-side of the sports media sector, as property owners come to terms with the opportunities and challenges presented by developments in television, broadband internet and mobile technology.

Sinrich is one of four keynote speakers at Campus 2006, the first of a new generation of conferences from SportBusiness Group, publishers of the magazine SportBusiness International.

Hosted by the Cass Business School in London on March 29 and 30, Campus will deliver high level keynote addresses, hands-on workshops, panel sessions and discussion groups which will deliver the information, insight and intelligence businesses and individuals need to operate effectively in today’s dynamic and fast-changing sports and media environment.

Andrew Thompson, head of sport at UK free-to-air broadcaster Channel 4, and Michael Payne, one of the world’s best respected sports marketers, are among more than 150 speakers who will share their experience as Campus delegates get down to work.

The Campus programme has been designed to reflect and address the issues and opportunities facing the sports sector today. In each of five subject streams, speakers with many years in the front line of the business will bring their expertise to bear to help delegates appreciate the complexities, evaluate the opportunities and overcome the challenges they face in their professional lives.

Campus 2006 has five subject streams, which reflect the fundamental building blocks of the sports industry: sponsorship, broadcast, events, governance and opportunities in Asia.


Five modules across the two-day programme will tackle issues including:

How will sponsorship’s role change in the new media environment? Is sport ready to accept new sponsorship opportunities? What is the potential of sponsor-funded content? How can grassroots sponsorships pay dividends? What is the impact of technology on sponsorship? What does Corporate Social Responsibility really mean and what can it achieve? How can you ensure effective and profitable activation of a sponsorship? How do you value and sell sponsorship of a property?


The sponsorship stream will include two hands-on workshop sessions. These deal with Selling Sponsorship and Activating Sponsorship. During the first session of each workshop, expert speakers will deliver a series of short learning-focused presentations on a range of subjects.

During the second session, delegates put that learning to work. Working in groups and drawing on the continued assistance of our experts – who will act as consultants – they will develop and present a sales/activation programme based on properties and brands developed for the exercise.


Campus’ broadcast stream focuses on new ways to deliver content to the audience, new revenue streams and their impact on rights fees. Issues include:

How to create effective digital media strategies Advertising and sponsorship in the digital environment Can broadcast rights continue to grow? How can a property owner maximise media rights value? Is the broadcaster best placed to exploit mobile and broadband rights?


Generating revenue is the primary focus of each of the sessions, which comprise the Campus Events stream. The wide-ranging modules will examine:

How to maximise revenue from ticketing How to drive revenue through Customer Relationship Management The impact of technology on ticketing How to improve revenues from hospitality Maximising revenues from event day retailing Designing sports venues for a multi-use world Mega Events – impact and legacy Harnessing the power of sports-generated tourism How to make money from licensing and merchandising Establishing and achieving best practice in event management.


The increasing sophistication of sport and its role in the commercial world is placing new pressure on governing bodies whose operations are subject to national and international legislation and regulation, which can give rise to unusual and unexpected burdens.

In this stream we examine the imperative driving good governance in sport, addressing issues including:

How to create a healthy management culture How good governance translates into more effective performance.


An intriguing module delivers useful information and opinion about the sports business opportunities and barriers to success in the world’s biggest untapped sports market.


Campus has been conceived to address two issues close to the heart of everybody in business – money and time. Uniquely among sports sector conferences, the programme allows you to create an individual itinerary and attend only those modules you find of value and which meet your diary commitments. Each subject-specific module runs for a half day (approximately three hours including coffee breaks).

Remember, you only pay for the modules you want to attend and the cost of individual modules is discounted if you book more than one (maximum of four). Your ticket is a company ticket, which means that it is transferable between members of staff, allowing you to take advantage of discounts.


Kevin Roberts