|Betandwin.com has announced a partnership with Italian football giants AC Milan, which will see the online gambling service sponsoring the team’s shirts for the next four seasons, covering all national and international matches.|
'We have set ourselves the goal of establishing betandwin as the leading international online gaming brand. In view of the fact that soccer is easily the most important and most attractive betting sport, it obviously makes sense to seek a partnership with an internationally known, successful top club,” said betandwin Co-CEO, Manfred Bodner.
He continued, ' Over the course of the last four seasons, AC Milan's jersey sponsor has been seen by over 50 billion people in some 3,000 hours of television broadcasting in Italy and abroad. According to a recent market survey, AC Milan and the club's new jerseys sponsor are amongst the best known brands in this sector.“
As part of the deal Betandwin's sports betting odds will also be streamed live on the displays in the San Siro Stadium.