|The Sunday Times Online reported that Sportingbet.com has signed a deal with software Global Interactive Gaming to produce a range of new football betting options, including in-play betting, incorporating, time of first goal, first goalscorer, and half-time result odds just in time for the start of soccerís biggest event, the World Cup.|
Both parties are thrilled to have signed this crucial deal, which will see Sportingbet offering one of the best World Cup betting services on the net, and the company already plans to extend their upgraded service across a range of sports including, cricket, tennis and golf.
The deal between Sportingbet and GIG will run for 18 months and with the profitable World Cup only a matter of weeks away, both companies will want to ensure that things are running smoothly right from the start.
The 2006 World Cup is likely to attract more wagers than any other previous single sporting event, and itís projected that a record number of these bets will come from online gamblers.
Betting on the tournament has already reached an unprecedented figure of £10 million, according to Paddypower.com.