|Bodog.com has announced a novel approach that literally propels its message across the skies. The scheme, piloted by InterAir Media, will see six commercial aircraft at the Las Vegas McCarran International Airport wrapped in Bodog.com advertising messages in a deal brokered with Allegiant Air on April 25.|
InterAir Media CEO, Drew Stoddard, said, “Advertisers are looking high and low for new media to extend the reach of their messages. By wrapping planes with logos or messages, we can help them reach to the sky to communicate with customers, literally.”
Calvin Ayre, Founder and CEO of BoDog.com, said, “This in-air branding allows us to target a specific demographic while continuing to expand the presence of our brand throughout the continental United States.”
The branded aircrafts will fly between Las Vegas and 32 other U.S. destinations. When not in flight, the planes will also be highly visible for passengers arriving to and departing from the airport.