|Fanball UK – the wholly owned subsidiary of Fun Technologies - has signed an agreement with British Sky Broadcasting (BSkyB) to provide fantasy sports games and content for the Sky Sports portal. |
A new site is scheduled to be launched this spring before this summer's World Cup and will be built by Fanball who will also host, operate and maintain the online fantasy sports website. The site will be accessible via links from the Sky website, and tailored to the look and feel of skysports.com.
Skysports.com already attracts more than seven million unique users per month and has recently launched a dedicated World Cup site.
Fanball is the premier provider of online fantasy sports contests, content, strategy and insight, and has exclusive, white-label distribution agreements with leading organizations such as AOL and Nascar.com. They also create and provide league-hosting software, content, real-time sports statistics, and interactive games for the web and other convergent media platforms.
Fun Technologies CEO Lorne Abony said, 'This is a terrific step forward in our drive to extend our leading fantasy platform into the UK and Europe, and is aligned with our overarching goal of expanding the distribution of our games into new geographic markets.'