|Gambling.com has announced the launch of its first major Search Syndication contract with the Gambling.co.uk network. As part of the deal, Gambling.com’s search functionality will be integrated into navigation of the Gambling.co.uk on a revenue sharing basis. |
Gambling.com has created an online search engine whereby advertisers bid on search terms that are relevant to their sites. They then pay only for consumers who click on their listings after searching targeted keywords upon which the advertisers have bid. As a result, advertisers pay for self-qualified leads rather than exposures to potential consumers.
Justin Drummond, Chief Executive of Gaming Corporation, said, “This is a major step in establishing the Gambling.com Search Syndication network. The Gambling.co.uk network generates a large volume of targeted gambling traffic and this will significantly increase the number of searches conducted via Gaming Corp’s proprietary search engine.”