|As part of their new gaming strategy, The PAF Group have announced the launch of a new business-to-business service aimed at European non-gaming consumer brands who would like to expand their business into the gaming market. |
PAF point out that the iGaming industry is a 10 billion Euro industry and with estimated growth at 30 % per annum for next five years, there’s never been a better time for new entrants into the market.
PAF plan to offer companies, who may not have a lot of knowledge of the gaming industry but want to be involved, the chance to establish a profitable gaming business safely and quickly, and without having to invest time or resources in building and operating the business.
“We believe this ‘plug and play’ service will be a good strategic fit for media companies, airlines, cruise & ferry operators, sports clubs and other strong brand owners with an existing customer base”, says PAF Group’s CEO Lars Porko.
“iGaming is a very complex and challenging business, but it’s a business we know. Our partners will not only benefit from the same robust technology, compelling games and proven operating procedures upon which we have built our own successful B2C operation, but also from the fact that the PAF Group is a charitable gaming operator, which will have a positive reflection on their own brands.”