Lady Boy Takes UK Offices by Storm
By staff
May 11, 2006 (London, UK) – A viral strip poker game created for, the world’s leading online poker site, has become the latest craze in offices up and down the country. In-house server tracking shows the site has received over 30 million hits and the number keeps accumulating.

The viral tests the player’s poker prowess against on what first impression seems like a very attractive female, who obviously knows a thing or two about cards. This game of strip poker promises to be more interesting than the real thing!

Sara Waller, Marketing Manager of Bowmans, said: “At Bowmans we are all about being innovative – and in this case provocative – at the same time. And it seems we’ve scored a winning hand with our ladyboy. This viral has become just as popular as the Guinness dancing man screen saver that drove everyone bonkers several years ago.”

The highest volume of the new traffic originates from the UK and The Netherlands. “We are astounded at how this viral has taken off – and it isn’t just men who are playing it, women are just as into it as well. It may have something to do with good old British curiosity”, Waller continues.

“The game is lots of fun and it is definitely introducing lots more people to the game of poker, who can’t believe what they’ve been missing. This viral is our wildcard, but at the same time we never underrate what a skilled game poker is.”

Once the game has finished, the player simply forwards the viral to a friend, and moves on to get some serious poker tips from the pros.

The player gets to play ‘down and dirty’ in real gangland style via three short movies filmed in the streets of London, for that authentic underworld touch. These shorts help to pick up some hot tips from the poker professionals such as learning how to read your cards and your opponents.

The viral was designed by Brighton based digital marketing company Kerb, using the latest video streaming technology.

To access the strip poker game, go to:


For further information please contact:

Sara Waller

+350 47741

+44 7939 510 363


iGaming press contact:

Inka Ikonen

Lyceum Media

+44 (0) 207 953 4026

About comes from the suite of Bowmans gaming and betting products.

In 1985 American Football Pools was founded by Gary Bowman in Manchester, UK. American Football Pools, equipped with a British Government license to accept bets from anywhere in the world, was the world's first offshore book.

Now called Bowman International, the company has diversified into poker, soft games and casino products, and maintained its place in the world of global gaming with a reputation for integrity, reliability and of course legality.

The websites and international gaming licence are operated by Bowman International Sports Ltd, located at Informatics Park, La Tour Koenig, Mauritius. Bowman International Ltd is a sister company with the group treasury function from its offices at Cumbrae House, Market Street, Douglas, Isle of Man, British Isles. Marketing operates out of Gibraltar.

About Kerb:

Kerb is a digital marketing company that was formed way back in 1996 when online advertising was in it's infancy. The company has worked for many high profile clients including BBC, Disney, Playstation and Ladbrokes. Kerb has won plenty of awards including ones from Design Week, Marketing and New Media Age. Since 1999 Kerb has focused heavily on Viral Marketing and has to date created viral campaigns that have been seen by over 70 million unique users in total.

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