Experts Define Key Performance Indicators
By staff
May 17, 2006 (London, UK) – Ten prominent iGaming operators will be invited to participate in the 2006 KPI Summit at the London Stock Exchange on Friday 30th June. The aim of the summit is to define the Key Performance Indicators (KPIs) for the gaming sector, with key members of the media and city analysts also in attendance.

The Summit will be chaired by Baker Tilly (, Canaccord Adams and Berwin Leighton Paisner (,

who bring their accounting, finance and legal expertise to listed iGaming firms and those wishing to go to market.

Industry experts will listen to a debate between operators and then reach a singular definition of the KPIs, following discussions on turnover, customer lifetime, lifetime customer value and active players. Other KPIs will be defined by our sponsors in a pre-summit meeting to be held on Monday 12th June.

Following the summit, the definitions of the KPIs will be published in industry journals and made available to firms of accountants along with listed iGaming industry companies who wish to use them in their public accounts.

Neil Johnson, Managing Director and Head of Corporate Finance of Canaccord Adams, commented: “With the maturation and market acceptance of this growing industry, we feel the time is right for the leading participants and the thought leaders of the iGaming industry to agree on the metrics that define their performance. By standardising the KPI’s for the industy, public investors will be better able to make investment decisions.”

Publicly listed firms who prepare their accountants in accordance to the definitions derived will be invited to indicate that their financial reporting is performed in accordance to Agreed definitions of the 2006 KPI Summit.


For more information please contact:

Esther Whitehead

Lyceum Media

+44 (0) 207 953 4026

Notes to Editor

About Canaccord Adams

Canaccord Adams is a leading independent financial services firm committed to fostering the entrepreneurial economy by bringing corporate and institutional clients unique perspective on global investment opportunities. With operations in research, sales and trading, and investment banking, our 225 professionals seek out emerging opportunities in our key sectors - Technology, Life Sciences, Mining and Metals, Energy, Real Estate, and Industrial Growth. Located in nine offices internationally, our experienced team generates focused, actionable ideas that identify opportunity and facilitate growth. Canaccord Adams, the international capital markets division of Canaccord Capital Inc., has operations in London, Boston, San Francisco, New York, Houston, Toronto, Calgary, Montreal, and. Vancouver

About Baker Tilly

Baker Tilly is a leading independent firm of chartered accountants and business advisers that specialises in providing an integrated range of services. We provide our growing and established business clients with audit, accountancy, personal and corporate taxation, VAT, consultancy, corporate finance, financial services, IT advisory and business recovery. The firm has national coverage through its network of offices and is represented internationally through its independent membership of Baker Tilly International.

About Berwin Leighton Paisner

Berwin Leighton Paisner is a premier City law firm with offices in London and Brussels. Clients include FTSE 100 companies and financial institutions, major multinationals, the public sector, entrepreneurial private businesses and individuals. The firm currently holds the Chambers’ ‘UK Law Firm of the Year’ 2005 award.

The Berwin Leighton Paisner corporate team is regarded as one of the best practices in the City, with a leading mid-market M&A, equity capital markets, private equity, investment funds and corporate recovery practice. It is ranked No. 1 for AIM IPOs and ongoing AIM company work by the Legal 500. The team has expertise and experience in an array of industry sectors, including real estate and construction, hotels, leisure, betting and gaming, technology and retail.

About Lyceum Media

Lyceum Media offers an end-to-end solution with public relations and media relations at the core. Lyceum Media is a media partner with its clients, helping them to develop more than effective campaigns and unique messages. Its full service approach is as suitable for companies in the “good idea” stage as it is for major corporations already established in the iGaming field. Any company looking to exploit their unique assets and maximize their potential in the iGaming sector must utilize this unique approach.

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