Online Casino Operators to Discuss Business Strategy
By Dan
10 iGaming operators will be invited to participate in the 2006 KPI Summit at the London Stock Exchange at the end of June. The aim of the summit is to define the Key Performance Indicators (KPIs) for the gaming sector, with key members of the media and city analysts also in attendance.

Industry experts will hear debate between operators and then reach a singular definition of the KPIs, following discussions on turnover, customer lifetime, lifetime customer value and active players.

Neil Johnson, Managing Director and Head of Corporate Finance of Canaccord Adams, commented: “With the maturation and market acceptance of this growing industry, we feel the time is right for the leading participants and the thought leaders of the iGaming industry to agree on the metrics that define their performance. By standardising the KPI’s for the industy, public investors will be better able to make investment decisions.”

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