|Endemol UK have announced the launch of a new digital media division which they promise will create multi-platform gaming entertainment.|
Endemol Gaming will hope to build on the UK group’s strategic relationships with key players in the gaming industry to bring mass-market entertainment to the sector.
The new division will aim to continue building activity in this sector, creating stand-alone content for a wide range of media platforms. This includes live sports betting, poker, instant win games, gaming TV, fixed odds games, multiplayer quiz formats and skill games.
New Creative Director at Endemol Gaming, Sarah Bellamy, said, “Our goal is to bring Endemol’s substantial creative resources to the gaming industry and develop a wide range of tailor made entertainment for the global market.”
Meanwhile the company’s managing director Brian Macsweeney enthused, “Endemol Gaming allows us to combine expertise in the online gaming sector with the creative talent and production capabilities of Endemol. It’s a very unique mix.”