3BWin Offers New Approach to Sports Betting
By Dan
3Bwin has announced its intention to transform sports betting, offering users a fresh approach. Instead of making players bet on predefined coupons with limited chances of winning, the sports book, which has just opened for business, allows users to control their bets and ultimately the limits for how large winnings can be and how they are spread among the participants.

“I don’t think it would be an exaggeration to say that betting is hotter than ever in Europe right now,” says 3Bwin CEO, Peter Jidesten. “A good example is the astonishing growth of online poker in the last 18 months, it clearly illustrates the potential and interest for betting forms that go beyond the traditional offerings in Europe. To some extent we’ve been inspired by the business models that poker companies have brought to the market, where players themselves are allowed to choose size of the bet, game, number of participants to challenge - and in the long run, how much they can win.”

3BWin is a co-operation between Hattrick, a football community with over 800,000 active users, and the 3B gaming and betting community. Their ambition is to establish themselves as one of the leading betting companies in Europe. They already have close to 850,000 members.

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