|Harrah's Louisiana Downs Racetrack and Casino and Youbet.com, Inc. have revealed that they will be joining forces to build the online area of the track's wagering business. |
'We believe we can grow our business by leveraging our content in the online channel,' said Mark Midland, Vice President of Racing Operations for Harrah's Louisiana Downs. 'Youbet is where the largest share of the online market is congregating to watch and wager on horse racing. So it makes a lot of sense for us to use their channel to target handle growth from new, young and active racing fans from all over the country.”
'We're delighted to have the opportunity to put our online marketing expertise to work for a highly respected content provider like Harrah's Louisiana Downs,” said Youbet CEO, Charles F. Champion.
Champion continued, “With this agreement, Youbet will be taking Louisiana Downs content and presenting it to customers not as a passive broadcast option, but rather as a powerful, fully integrated marketing proposition that offers a true horse racing experience with handicapping, wagering, live broadcasts, instant replays and attractive player rewards.”