|LAS VEGAS – June 9, 2006 – Harrah’s Entertainment, Inc. (NYSE: HET) announced today a Harrah’s subsidiary has signed a letter of intent with BLUFF MEDIA, publisher of Bluff Magazine and producers of Bluff Poker Radio, for production of live radio broadcasts from the World Series of Poker Presented by Milwaukee’s Best Light. The non-binding agreement is subject to definitive documentation.|
Bluff Poker Radio’s live World Series of Poker broadcasts, which can be heard exclusively on Sirius Satellite Radio Channel 125, will span a minimum of 10 hours a day for 43 days beginning June 29 and continuing through the final table of the $10,000 buy-in No-Limit Hold ’Em World Championship, often referred to as the Main Event.
“This is another first for poker,” said Jeffrey Pollack, Commissioner of the World Series of Poker. “Now fans can experience all of the color, thrills and action of our tournament on Sirius Satellite Radio and with expert perspective and behind-the-scenes access from Bluff Poker Radio.”
“We are extremely excited to be working with Harrah’s Entertainment and Sirius Satellite Radio to produce complete radio coverage of the WSOP,” said Eddy Kleid, co-president of Bluff Media. “The World Series of Poker is the premier gaming event and offers the largest purse in all of sports. Our ground-breaking coverage will bring the excitement of the WSOP to listeners live as it happens.”
The broadcast team for Bluff Poker Radio’s coverage of the 2006 WSOP will include former Monday Night Football radio play-by-play announcer and broadcast veteran, Howard David, current Bluff Poker Radio host and Fox World Analyst Nick Geber, and respected poker journalist John Vorhaus. In addition, Phil Gordon, former host of Celebrity Poker Showdown has signed on to provide commentary for the Main Event final table.
Bluff Poker Radio’s World Series of Poker live broadcast will include table and tournament analysis, tournament updates, interviews with the top poker players, listener interaction and live play-by-play action from the majority of the 45 WSOP final tables.
More information on the live radio broadcasts is available www.wsopradio.com.
Bluff Media is the owner of Bluff Magazine and Bluff Poker Radio, the nation’s only syndicated weekly radio poker show. Bluff Media provides eager poker enthusiasts quality content which keeps them up with the fast-paced modern poker lifestyle. Regular contributors include Jennifer Tilly, Josh Arieh, Antonio Esfandiari, Phil Laak, Mike Caro, Kenna James and Annie Duke.
Harrah’s Entertainment, Inc. is the world’s largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 68 years ago, Harrah’s has grown through development of new properties, expansions and acquisitions. Harrah’s Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
More information about Harrah’s is available at its Web site — www.harrahs.com.
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