|Leading online gaming entertainment company MANSION.com, has signed a six figure ambient media deal with Flybe International, one of Europe’s leading low cost airlines, to brand one of their jet aircrafts. |
The two-year aircraft wrap deal was unveiled for a one-off World Cup charter appearance on Saturday June 10 with a return flight from Luton to Frankfurt, before it commences normal Flybe scheduled services now encompassing 108 stops, 40 airports and spanning 7 countries. The fully-sponsored aircraft promoted the online gaming site across the entire fuselage of one of Flybe’s fleet of BAe 146 regional jets
The exclusive whirlwind excursion carried invited guests, corporate VIP’s and key media representatives to Germany to enjoy all the action and excitement of the World Cup. The invitation was even extended to all MANSION Members, as 50 lucky competition winners found themselves winging their way to Frankfurt on the trip of a lifetime to see England open their World Cup account against Paraguay.
David Kinsman, Chief Operating Office at Mansion, said: “MANSION continues to seek new and unique partnerships that are guaranteed to turn heads. The deal we have inked with Flybe elevates our brand to new heights, and has opened the door to developing innovative and fresh approaches of reaching a Pan European market.”
The deal follows the announcement of the multi-million-dollar deal with Premiership football club Tottenham Hotspur FC, and marks a significant rise in the company’s international profile, which Kinsman was keen to underline.
In addition to the aircraft painting and World Cup flights, MANSION will also be reaching out to millions of Flybe passengers through onboard and executive lounge promotions using multimedia channels ranging from mixed content plasma screens through to specially branded catering trolleys.