|Interactive Gaming Holdings Plc (AIM:IGH), the online sports betting and gaming operator, is pleased to announce that it has signed its first online sponsorship agreement with MSN to drive traffic to its Premier Bet website and increase brand awareness.|
Under the advertising agreement, Premier Bet will run 4 banners on the fantasy football section of MSN's website. These promotional incentives will appear in the daily email sent out to all of MSN's fantasy football registered users throughout the World Cup.
Premier Bet has agreed the exclusive sponsorship deal with the MSN Fantasy Football site over the World Cup which allows MSN's users the opportunity to put their knowledge and management skills to the test by picking an ultimate fantasy team for the World Cup, using players and managers from all the participating countries. Once a team has been selected, it will be entered into a competition and compete with all other registered teams for the winning prize of a Toshiba 37' Freeview LCD Television. Registration for MSN's fantasy football is free.
Commenting on the sponsorship, Thomas Taule, Chairman and Chief Executive of Interactive Gaming Holdings, said: 'To date the Group has been focused on, and invested significantly in, the implementation of its infrastructures. The Group is now in a position to begin its marketing activities and this deal with MSN represents IGH's first major marketing drive.'
'The World Cup is an extremely significant betting event and the Group intends to exploit this through the exclusive sponsorship of MSN Fantasy Football. This agreement provides an excellent advertising opportunity through strategic banner advertising on MSN's website and further advertising on player newsletters which will increase brand awareness and drive additional traffic to the Group's websites.'
Katy Adelson, Digital Marketing Manager at MSN UK said, 'We are delighted that Interactive Gaming Holdings has chosen MSN for their first online sponsorship agreement. The ultimate fantasy team competition is a great way to encourage new users to MSN.co.uk during the World Cup period.'
- ends -
For further information:
Interactive Gaming Holdings Plc
Thomas Taule, Chairman and Chief Executive Tel:+44 (0) 207 745 6273
Media enquiries for Interactive Gaming Holdings Plc:
Abchurch Communications Ltd
Chris Lane / Franziska Bohnke Tel: +44 (0) 20 7398 7700
About Interactive Gaming Holdings Plc
Interactive Gaming Holdings plc is a leading online sports betting and casino operator listed on the AIM market of the London Stock Exchange.
IGH provides its customers with a complete gaming experience offering seamless integration between traditional sports betting and its casino products.
The Group's strategy is to enhance organic growth by focusing on selective value-enhancing acquisitions within the online sports betting and gaming sectors. In addition to IGH's existing customer base, the Company is actively pursuing, under revenue share agreements, white-label opportunities with significant brand names.
To date, IGH has made two acquisitions, namely Heathorns, the world's oldest established bookmakers in March 2005, and Premier Bet, a fixed odds bookmaker based in London, in August 2005.
Further information on Interactive Gaming Holdings can be found at www.igh.com
MSN is a division of the Microsoft Corporation
MSN is the UK's largest portal attracting over 16.8 million visitors per month in the UK (Nielsen//NetRatings April 2006) and more than 465 million unique users worldwide (MSN Internal Data). Owned by Microsoft, MSN is available in 42 markets and 21 languages.
MSN offers a wide range of Subscription products including Hotmail Plus and MSNPremium with state of the art parental controls, spam filtering software and photo editing tools.
MSN provides a number of world class innovative communication and information services including:
• MSN Hotmail, the UK's most popular free web-based e-mail service with over 8.9 million users in the UK (Nielsen//NetRatings April 2006) and over
230 million active accounts worldwide (MSN Internal Data)
• MSN Messenger, the UK's number one instant messaging service on the internet with 10.9 million monthly users (Nielsen//NetRatings April 2006) and over 205 million active users worldwide (MSN Internal data)
• MSN Search, one of the UK's top search sites with 6.4 million users.(Nielsen//NetRatings April 2006). MSN Search is available in 33 markets worldwide and 13 languages. MSN Toolbar with Windows Desktop Search is available in 37 markets and 15 languages.
For more information about MSN UK please contact:
Emma Ap-Thomas 0207 025 6533