|It could only happen in Vegas. To be more accurate it could only happen at the Golden Palace casino which has set the standard in marketing creativity. Gluttony was celebrated when the International Federation of Competitive Eating teamed up with online casino GoldenPalace.com for the World Grilled Cheese Eating Championship. |
After 10 minutes of furious scoffing, by the world's most highly-trained eaters, Joey Chestnut emerged victorious, eating an 47 sandwiches - a total which broke the old world record of 36 sandwiches in 10 minutes.
Before the main competition, GoldenPalace.com had offered $100,000 to any amateur that could beat the world record. The best anyone could manage was nine, by Nevada local Mike Justice, proving how difficult it really is.
The event was inspired by GoldenPalace.com's famous eBay purchase of the Virgin Mary Grilled Cheese Sandwich - which now holds a high position in the ranks of American pop culture – and is part of an array of eating competitions including ice cream and chocolate valentine hearts.
Richard Rowe, CEO of GoldenPalace.com, said, 'Of all our marketing campaigns, the eating competitions are definitely one of the most entertaining. Everywhere we go, people have a wonderful time watching these athletes stuff themselves. It really is an incredible thing to watch.'