|It seems that every company is running some kind of loyalty scheme and the saturation of them has led customers to have less and less faith in these programs because of their notoreity for over promising and under delivering.|
VIPrewards is claiming success with their loyalty program by having the novel idea of actually rewarding the customers.
At VIPRewards there is no problem trying to figure out how to redeem loyalty points or being disappointed by the value they return. The site stays true to its name and gives their customers great value for their business.
VIPrewards loyalty levels are well above industry averages which sees the site enjoying a greater player retention. Sportsbook VIPsports boasts an average active player retention of 20 months making it the clear leader for player retention in the sportsbook category, which sees average player retention rates of approximately 12 months.
VIPrewards partners, through their 10 online gaming sites, place customers fall into one of three reward levels (Silver, Gold or Platinum) based on their volume of play, with the rate at which points are earned increasing at each level. Rewards points, which update every 30 minutes, can be redeemed for gifts and prizes, merchandise, sweepstakes tickets and even betting cash in virtual real-time. Redeeming points is made easy for customers with an online account and shopping cart – customers can clearly see their points and the cost (in points) of different rewards, plus make their purchase, all from their online account.
Retention Manager, Vince Polar, said, 'The formula is surprisingly easy. By giving customers rewards that are valuable and relevant to them, and by making the rewards easy to earn and redeem, we have built a strong and loyal customer base. Go a step further and combine a well-designed loyalty program with great service like we deliver and you'll see your customers returning again and again.'