|ITV has added a £5,000 ($6,850 )cash prize for the online version of its Who Wants to be a Millionaire? game show. The cash jackpot was added to the site to mark the first anniversary of the online version, which now boasts 1.1 million registered users. |
The quiz-based game is played by buying passcodes on the site, with payment by credit card, premium rate telephone call or reverse billed SMS (text messaging) for Vodaphone and BT Cellnet users. The charges start at £1 ($1.37) per game, with a 50% discount if you buy three or more passcodes.
The monthly jackpot is £5,000, as well as £1,000 weekly jackpots and free game credits for the 100 fastest players to reach the £1,000 Milestone question using the least “lifelines”.
Advertising on the site has been upgraded to coincide with the launch of the cash-prize game, featuring 10 second video “smartmercials” at strategic points in the game.
The site has attracted around 4,000 new users per day since its launch.
The Who Wants to be a Millionaire? franchise has proved a huge international hit on TV, and with over a million registered users, is also popular on the net.
Media companies like ITV have spent big on their online offerings only to pull back when revenues failed to materialize, so if Millionaire? can turn a profit online it will represent a coup for ITV.