|Online gaming industry watchdog and standards authority eCOGRA has announced that it will conduct one of the world's largest online gambling research projects, aimed at understanding and presenting the player's perspective of the industry.|
The Internet based study will be conducted by teams from the University of Las Vegas and Nottingham Trent University in the UK, and will target a sample of 20,000 people with quantitative questions to determine fair gaming from a player perspective and offer their perceptions of operator conduct, including customer service standards.
The report will also provide an analysis of player demographics, the impact of gambling on their wellbeing and will differentiate between poker and casino players.
CEO of eCOGRA, Andrew Beveridge, said: 'This is the first attempt by the industry to engage customers and understand what motivates them. The global reach of online gambling has until now been a prohibitive factor in conducting a study of this nature. The results should provide input into regulatory decisions, operator conduct and even software design.'