|Leading online skill gaming provider GameAccount, and UK terrestrial television and media station Channel Five, have joined forces to launch Five Play and Win, a dedicated skill gaming portal which will be accessible at playandwin.five.tv and www.five.tv|
The unique partnership marks the first time a leading commercial terrestrial television channel has chosen to expand its platform by integrating with a full product network of person-to-person (P2P) skill-based games. The collaboration will see GameAccount powering the skill gaming area on the Five portal, offering a full suite of non-download classic multiplayer and ‘heads-up’ games such as Gin Rummy, unique P2P variants of other games such as Mah Jong, 8-ball Pool and a variety of popular Solitaire formats.
Laura Bowes, Commercial Development Manager at Five commented: “Skill Gaming is a new frontier for Five. We are aiming to tie in our broadcast capacity with our skill games offering in order to open up new revenue channels and further narrow the gap between online and TV.”
Launched in 1997, Five currently boasts around 50 million UK viewers across all platforms.
The announcement also continues GameAccount’s recent emergence in the television arena, having implemented services for Skybet, a division of British Sky Broadcasting Limited (BSkyB), as well as an advertising agreement and dedicated site with Mintplay.com.