Launches iGaming Site Bollywood Style
By staff
July 13, 2006 (London, UK) - Maharajah Club is to launch its unique online gaming brand this weekend, which will be the first and only online gaming site to specifically target the Asian market worldwide. The bespoke website’s debut will be at this year’s Asian Lifestyle Show held in London on Friday, July 14 – July 16, booth E17:E23.

Maharajah Club (MClub), will be the first online casino to exhibit at the Asian Lifestyle Show, targets a market of over 300 million people of Asian origin, including over 3 million in the UK alone. Maharajah Club’s CEO, Sachin Pawa commented, “This is a brand new audience for online gaming and we are extremely proud and excited to be the only company dedicated to serving the South East Asian market. We differentiate ourselves by offering customer service catered to local cultures and providing a tangible relationship based on shared ideology with our players.“

“There are millions of South East Asians around the world who are passionate about embracing aspects of western activities, who are very brand aware, and who have a high propensity to technological advancements. We envisage a successful future catering to this market, says Pawa.”

In addition to debuting at the Asian Lifestyle Show, MClub is planning an opulent after-show Gala launch event -- a 1930s Indian themed cocktail party at London’s premier Hotel Russell. Several famous Bollywood celebrities, including Rahul Dev and Gulshan Grover, will make an appearance, which marks the website’s inception in style. One lucky guest will walk away with a trip for two to

Goa, India!

Maharajah Club has strong ties with the inner-circles in Bollywood, which is testament to its vested interest in the consistent development of new and innovative marketing opportunities.

The Asian Lifestyle Show will be held at London's Grand Hall, Olympia on July 14th, 15th & 16th this year. It has quickly established itself over the course of its first three years as the ‘must-see’ event in the South Asian calendar. This year’s Bollywood celebrity line up includes Lara Dutta, Arjun Rampal, Preity Zinta, Vivek Oberai, Raghav, Abhijeet Sawant, and Sandeep Acharya.

Looking ahead, Maharajah Gaming will continue to lead the way in the online gaming market when it hosts the first ever Asian Poker Classic in Goa, India next year. Additionally, the company is preparing to launch a sportsbook later this year.


For more information contact:

Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

About Maharajah Club (

Maharajah Club is a South Asian owned business operated by Maharajah Gaming and licensed by the Gaming Commission of Curacao, Netherlands Antilles. Maharajah Club is focused on keeping up to date with the latest casino games and promotions, Bollywood excitement and sports celebs, but more importantly, has underpinned its long-term development around responsible gaming. is dedicated to making the gaming experience as exciting and rewarding as possible for the South East Asian communities. is powered by the publicly traded software provider Boss Media AB (publ), one of the world’s leading creators of innovative e-gaming software and solutions

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