|The Maharajah Club will launch its unique gaming brand this weekend and will become the first online casino specifically target the Asian market.|
The casino will target a market of over 300 million people of Asian origin, including over 3 million in the UK alone, and will make its debut at this year’s Asian Lifestyle Show held in London on Friday, July 14 – July 16.
Maharajah Club’s CEO, Sachin Pawa, said, 'This is a brand new audience for online gaming and we are extremely proud and excited to be the only company dedicated to serving the South East Asian market.'
He added, 'There are millions of South East Asians around the world who are passionate about embracing aspects of western activities, who are very brand aware, and who have a high propensity to technological advancements.'
Maharajah Club has strong ties with the inner-circles in Bollywood and several leading celebrities, including Rahul Dev and Gulshan Grover who will make an appearance at an opulent launch event to take place after the Asian Lifestyle show. The 1930s Indian themed cocktail party will take place at London’s prestigious Hotel Russell.