Online Casino Industry Set for Accounting Overhaul
By James Mc
As reported by the UK Financial Director, the most powerful companies in the online gambling industry have agreed to undertake a collective overhaul of their company reporting in a move aimed at standardising the sector's disparate accounting.

At the KPI summit held in Gibraltar last week, PartyGaming, 888 Holdings, Ladbrokes, Sportingbet, CryptoLogic and Carmen Media Group agreed to implement a universal set of key performance indicators (KPIs) that will provide comparable reports in the sector.

The largest groups will now disclose their cost per player acquisition, real money sign-up takings, unique active players and yield per unique active player, in a move which analysts suggest is a major step forward for the industry.

PartyGaming’s Group Finance Director and KPI summit host, Martin Weigold, affirmed that the agreement would enhance 'understanding of the industry'.

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