|Do you have trouble keeping up with the latest poker news? If you do then a new service launched by some of the biggest names in poker could be for you.|
The POKER! Mobile service is offered through a teaming of BLUFF Magazine, FullTiltPoker, Setanta Mobile, Trajectory Sports & Media Group and mStyle.
Poker fans simply send “POKERNEWS” and/or “POKERLIVE” to 67000 from their U.S.-based cell phone to receive the latest news, results and breaking stories directly on their phone.
The new SMS alerts are the second phase of the POKER! program to launch. The first phase was a dedicated mobile news, education and information WAP (Mobile internet) channel, which was launched in June and is located in the Sports sections on the WAP decks of a number of tier one carriers and can be found within the “World of Sport” or “International Sports” sections.
A third stage of the Poker! Mobile program, consisting of downloadable wallpaper and screensavers, is planned for late summer.
Eddie Kleid, President of Bluff Magazine, said, 'We are pleased to offer our readers, and all poker fans, access to the latest news and results from major poker tournaments. We recently launched editions in Canada, Europe and Asia, and we look forward to supporting those initiatives with this kind of mobile service in those markets as well.'
Bob Wolf, Chief of Marketing, FullTiltPoker, commented, 'FullTiltPoker is excited to play a part in offering this new, innovative mobile service to the poker world. Keeping poker fans updated, informed and involved with the newest technology has always been at the forefront of our agenda'.
Cross-carrier distribution and delivery of this new service in the US is powered by mStyle.