Launches with Smashing Success
By staff
July 18, 2006 (London, UK) – MaharajahClub kicked off the launch of their South East Asian online gaming brand with an Asian themed gala on Friday 14th July in London’s historic Hotel Russell.

Sachin Pawa, CEO of MaharajahClub (MClub) welcomed 100 honoured guest and members of the press at the event, where he announced the launch of MaharajahClub’s online casino and poker room. The launch marked the first gaming website targeted at South East Asian communities around the world.

“This is the first time an online gaming company has targeted an audience based on ethnicity. It happens in landbased casinos around the world and we at Maharajah Club wanted to be the first to take this very effective segmentation approach online. By targeting ethnically, we can cater to the culturally specific needs of our clients in a way that no other casino on the net can,” said Sachin Pawa, CEO of MaharajahClub.

Lucky guests were wowed by the transformation of Hotel Russell’s elegant banquet room into a beautiful, 1930s-themed, Indian palace. The crowd was also entertained by classical Indian music and dancers while they supped on exquisite Asian fare. The highlight of the evening’s menu was a 6’5, flowing chocolate fountain, by Karema’s Chocolate Fountains, with fruits and pastries for guest’s dipping pleasure.

To help celebrate their launch, MaharajahClub also enlisted the help of Bollywood actors,

Rahul Dev and Gulshan Grover, who toasted to the success of the site:

“May I say what an honour it is to be invited here tonight as a guest of the MaharajahClub.

On the set of my recent movie, the new Bond film Casino Royale, I had the opportunity to become quite an expert on casino games, so you'll certainly find me at the tables on the Maharajah site. It truly is a fun and realistic place to play.

But it seems to me, above all, that the MaharajahClub has a unique vision and understanding of the Asian market, and that's what makes this such an exciting project.”

Grover, an ambassador for MaharajahClub, also talked about the importance of responsible gaming and how MClub’s commitment to responsible gaming was one of the determining factors that brought him on board.

After Gulshan’s speech, Rahul Dev announced the Asian Poker Classic, the first major poker tournament in South East Asia, which MaharajahClub is hosting in Goa, India this coming March. Dev also drew the winning ticket for an all expense paid trip for two to the match, which was won by Writer Paul Cheung of InsideEdge magazine.

View the MClub launch party photo gallery at:


For more information contact:

Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

About Maharajah Club (

Maharajah Club is a South Asian owned business operated by Maharajah Gaming and licensed by the Gaming Commission of Curacao, Netherlands Antilles. Maharajah Club is focused on keeping up to date with the latest casino games and promotions, Bollywood excitement and sports celebs, but more importantly, has underpinned its long-term development around responsible gaming. is dedicated to making the gaming experience as exciting and rewarding as possible for the South East Asian communities. is powered by the publicly traded software provider Boss Media AB (publ), one of the world’s leading creators of innovative e-gaming software and solutions

About Gulshan Grover

Gulshan Grover is a star of mammoth proportion in Bollywood and is famous for playing villains and bad guys.

Grover has already performed in several international projects including 'Eastside', 'Jungle Book II', 'Tail Sting', 'Beeper' and 'In the Shadow of the Cobra'. He was awarded the BBC Asia Award in 2001 as an acknowledgment of his talent and contribution to international cinema.

The Indian-born actor also stars in the 21st 007 film, 'Casino Royale', due out later this year, November 2006.

About Rahul Dev

Rahul is India's biggest supermodel. He has modeled for all of India's biggest designers including Rohit Bal, J J Valaya, Rashmi Virmani and has walked the international runway circuit. A few of his top contracts include Raymonds, Park Avenue and Fiat Palio.

Rahul has won several awards for his modeling. He was named 'Best Supermodel of the Country' by Society magazine, “Hall of Fame', Kingfisher award 2001 and 'Model of the Year', Bollywood fashion awards, 2001.

Rahul has recently starred in several Bollywood blockbusters including ‘Fight Club’, ‘Asoka’ and ‘Shaeed’. In the year 2003-2004, He won the Zee Award as the 'Best Actor in a Negative Role' for the film, 'Footpath'.

Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
Bluff Europe: Europe's leading Poker Magazine brings you the latest Poker News, Player Interviews and all the best Online Poker offers Poker in the Park: Europe's largest Poker Festival.