WooWorld Launch Singapore’s First Mobile Casino
By James Mc
Microgaming powered Spin3 has announced that WooWorld, a leading mobile and online entertainment content aggregator in Asia, has selected Spin3’s play-for-fun SpinFone system to offer the first mobile gaming competition in Singapore. Mobile gamers will now be able to download WooWorld’s WowBoss casino games via premium SMS and compete for prizes such as iPod Shuffles, digital cameras, Swatch watches and shopping vouchers.

WowBoss will offer a SpinFone suite of five casino style games, including Blackjack, classic slots and Roulette, all available for download on mobile devices. WooWorld and mobile operators are set to share revenues generated from downloads and player retention built into the SpinFone system.

“WooWorld is always striving to offer innovative new products and services to the mobile consumer,” said Victor Lim, CEO of WooWorld Pte Ltd. “Spin3’s SpinFone system, easy to use and deploy, has been integral to the smooth development of the first mobile casino games in Singapore. The rich graphics, intuitive game-play experience and exciting competition elements will ensure WowBoss is an instant hit.”

With its governments currently relaxing gaming restrictions, the Asia-Pacific region is expected to generate $2.7 billion annually in mobile gaming revenues. According to analysts at Informa Telecoms & Media, the number of mobile gamblers on a global scale will increase to 201.4 million in 2010 from its present total of 48.1 million. In Asia-Pacific, the number will increase from 22.1 million to 96.7 million during the same period.

Matti Zinder, CEO of Spin3, commented: “Since its launch in January 2005, Spin3 has endeavored to enable more and more consumers around the world to enjoy a rich, easy to use mobile gaming experience,” he said. “Asian consumers represent a large online gambling market, and we are bringing the same gaming experience on their mobile with our cooperation with WooWorld to offer the first mobile casino games.”

The new version of SpinFone offers enhanced usability and functionality, as well as a new advanced interface to promote extended play. The built-in player retention tools and community features translate into a continuous revenue stream for service and content providers. Licensees of SpinFone can customize their brand messaging alongside live interactive scoreboards, providing marketers with an open channel for ongoing brand and user engagement, as well as direct communication with their players.

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