|MaharajahClub.com celebrated the launch of their South East Asian online gaming brand with an Asian themed gala on Friday 14th July in London’s historic Hotel Russell.|
Sachin Pawa, CEO of MaharajahClub (MClub) welcomed 100 honoured guests and members of the press at the event, where he announced the launch of MaharajahClub’s online casino and poker room. The launch marked the first gaming website to cater specifically for South East Asian communities around the world.
“This is the first time an online gaming company has targeted an audience based on ethnicity. It happens in land based casinos around the world and we at Maharajah Club wanted to be the first to take this very effective segmentation approach online,” explained Pawa.
The gala celebration transformed Hotel Russell’s elegant banquet room into a 1930s themed Indian palace, where guests were entertained by classical Indian musicians and dancers whilst enjoying a traditional Asian fare.
To endorse their launch, MaharajahClub enlisted the help of Bollywood actors, Rahul Dev and Gulshan Grover, who toasted to the success of the site: “May I say what an honour it is to be invited here tonight as a guest of the MaharajahClub,” said Grover. “On the set of my recent movie, the new Bond film Casino Royale, I had the opportunity to become quite an expert on casino games, so you'll certainly find me at the tables on the Maharajah site.”
After Gulshan’s speech, Rahul Dev announced that MaharajahClub will be hosting the Asian Poker Classic, the first major poker tournament in South East Asia, which will take place in Goa, India, this coming March.