ATE Appoint First Creative Director
By James Mc
Clarion ATE, organisers of London’s ATEI, ICE and ICEi, have appointed exhibition design expert Chris Boon as creative director working on the 2007 edition of the London spectacular.

Boon’s brief covers 30,000 square metres (322,800sq.ft.) of space, and he has been charged with specific responsibility for the 8,000 square metres (86,100sq.ft.) of space on Level 1 of Earls Court, which is being opened up in 2007 for suppliers of non-gambling equipment.

Clarion ATE chief executive Peter Rusbridge affirmed the appointment by stating, “Chris is an expert in his field and the appointment of our first creative director is indicative of the importance that we attach to the development of Level 1, and our commitment to make it a success for exhibitors and visitors alike.

Boon will responsible for the design of new bar and restaurant facilities, feature areas, business networking/meeting zones and the general physical appearance of the exhibition. Rusbridge continued, “As part of the commitment to our exhibitors we will be assembling a team of external experts of which Chris is the first to be announced.”

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