|Playboy is teaming up with leading software developer, Cryptologic to launch the first Playboy-branded internet poker site.|
The companies already have a similar exclusive arrangement announced in May to launch a new Playboy casino site and the agreement comprises a complete turnkey solution including customer support services, e-cash management and marketing support.
The site will target markets around the world, excluding the United States.
Lewis Rose, CryptoLogic's President and CEO, said, 'Whether it's on TV, in print or online, Playboy is one of the world's premier entertainment brands, and CryptoLogic's poker software can take it to new people and new places.'
The poker site will use a similar marketing model to the casino site by offering unique 'money can't buy' promotions for players, Playboy merchandise, invitations to Playboy-hosted events and trips to the legendary Playboy Mansion.
Playboy's Chairman and CEO, Christie Hefner, said, 'In CryptoLogic, Playboy has found an innovative and proven partner who can help us capitalize on the growth and excitement of online poker. With CryptoLogic's technical and industry strength and Playboy's global brand reach, our goal is to deliver an exceptional Playboy-gaming destination for online players.'