ICEi strengthens stand-alone status
By Andrew B
Clarion ATE, organisers of January's ICEi, has increased the gaming expo's profile by launching a dedicated website for the exhibition (

The site will also have an online registration facility available from mid September – a revolutionary leap for the event.

The 2007 exhibition will be 70 per cent bigger than the 2006 version, and sees a move into the larger Earls Court 1 Arena. Located at the crossover between ICE (traditional casino) and ATEI (soft gaming), ICEi will be differentiated with strong branding and will benefit from its own bar and seating area.

Nikki Lazenby, Clarion ATE marketing manager, said, 'ICEi has proved itself as a stand-alone proposition over the last two years. Indeed, no less than 45 per cent of visitors to last January’s ICE/ICEi stated a primary interest in online gaming, with 29 per cent citing mobile games and 18 per cent interactive TV applications.

'The new dedicated website, coupled with a targeted marketing campaign, will offer igaming industry professionals a clear message that ICEi has really come of age. Our new ICEi registration mechanic will also provide us with more accurate data on visitors and their needs, allowing us to analyse year-on-year trends.'

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