GameAccount is At The Races
By News Release
August 1st, 2006, (London, UK) - GameAccount (www.gameaccount.com), the world’s largest integrated network of skill-based person-to-person (P2P) games has teamed up with attheraces.com, one of the UK’s leading horse racing and betting websites, to supply cutting-edge Skill Gaming to its growing community of users.

Attheraces.com will now roll out over 14 classic multiplayer games and tournaments on its site by enabling player access to the ‘poker style’ GameAccount network of non-download games. These include popular skill-based games such as Tournament Blackjack, Three Card Poker and other popular card variants alongside real-time multiplayer Gin Rummy, Backgammon & 8-Ball Pool. Players will have access to sophisticated tournament and instant-win jackpot formats offering rolling prize pools totalling more than £250,000.

GameAccount has specially developed their products to appeal to the serious player looking to take part in heads-up games & tournaments for high stakes; at the same time, opening an important new, incremental profit stream for the commercially-astute operator. The attheraces.com service will run through a fully branded white label solution.

Tony Sweeney, Head of Commercial Development at At The Races commented, “We’ve seen massive growth in attheraces.com users each time we’ve introduced new developments and technologies to the site. A tailored games portfolio is another well targeted and relevant service for our users which will only help further increase the frequency and duration of visits.”

Kevin Dale, CEO at GameAccount is confident in the success of the relationship. “Our reputation in the industry is being cemented through these quality partnerships. We are delighted that At The Races has recognised the cross-platform opportunities available to them by choosing to invest in the GameAccount Network. We feel genuinely honoured to be able to service so many market leaders so successfully.”

GameAccount specialises in supplying bespoke white label and fully integrated back-end solutions to remote gaming operators. The company continues to penetrate remote gaming markets through unrivalled multi-currency and multi-lingual options.


ENDS


For more information on GameAccount or Skill Gaming contact:

Meir Moses

Marketing Manager, GameAccount

+44 (0) 207 659 2519

mmoses@GameAccount.com


For more information on At The Races contact:

James Singer

Marketing Manager

+44 (0) 207 954 3000

james.singer@attheraces.com


About GameAccount

GameAccount is the #1 skill gaming provider for content sites, sportsbook, casino and poker operators seeking a single-wallet Skill Gaming solution. The company’s proven portfolio of dynamic games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as Sportingbet, UKBetting, Victor Chandler, Betcorp, Paddypower.com, SkyBet, FHM.com and Orange.

GameAccount’s Financial Services Platform supports full multilingual white-label solutions with seamless login and real-time exchange rates. Multiplayer games include Gin Rummy, Pool and Backgammon. Competitions include the world’s largest knockout tournament and progressive jackpots.


For more information please visit: www.gameaccount.com


About At The Races

· At The Races (“ATR”) is the UK and Ireland’s most watched dedicated horseracing channel. It launched on June 11th 2004.

· It is a joint venture between BSkyB, Arena Leisure plc, Ascot Racecourse, Northern Racing and several other racecourse partners. It has agreements with 29 UK racecourses and all 27 Irish racecourses.

· Attheraces.com, run in partnership with SkySports.com, is the fastest growing domestic horseracing website, with over 400,000 monthly unique users and over 33 million monthly page impressions.

 
 
 
 
 
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