Just Got Bigger and Better
By staff
August 3, 2006 (London, UK) – has completely revamped its web site as well as other products in response to a customer feedback questionnaire carried out in December. The refreshed and restructured site now provides a totally new experience in betting, casino and poker. By giving their customers what they want, the top international gaming company will stay ahead of the game in this fiercely competitive market.

One of the main changes to the web site ( is the strikingly fresh look and feel which makes it much faster and easier for players to move around and find what they are looking for under the same virtual roof. Gamers will also notice that banking is more straightforward, thanks to a suite of online deposit and withdrawal facilities provided by Neteller, Citadel and CLICK2PAY. Customers will be able to manage their money easily with the one-click access to online statements. An instant 24/7 live support, new loyalty schemes and access to a massive community of online players are also at hand.

Behind the revolutionary web site is state-of-the-art Betoptions software that reflects the way users want to play. There’s a much wider choice of sport betting options available through the extremely simple interface, including football’s double results, correct score and first goal scorer. An advanced betting slip that allows the player to place multiple bets at the same time is available as well.

Bowmans has totally rebranded its image with a smart new logo, striking photography, and modern, attractive colours. The company has also altered its ‘tone of voice’ communicating with customers in a jargon-free, upbeat and witty way. Everything else has been rebranded as well such as football perimeters and football shirt logos.

Chris Milward, CEO of, said: “Having already had strong brand awareness in the industry, we found that we could build on our previous strengths to develop new ones, so we can achieve customer retention without losing sight on developing a wider audience. This really is great news for gamers who want no-fuss access to some of the best betting options on the market.”

Click here for a tour of the new software. An animated step-by-step guide shows how easy-to-use the new site is, and gives visitors a taste of the thrills and excitement they can expect when they sign up and ‘get in the game’ at the all-new


For further information please contact:

+350 47741

iGaming press contact:

Inka Ikonen

Lyceum Media

+44 (0) 207 953 4026


In 1985 American Football Pools was founded by Gary Bowman in Manchester, England. In England sports betting has been legal and regulated since the 1960's. Indeed there is a bookmaker on almost every street corner and to place a wager, whether large or small, is part of the fabric of everyday life. American Football Pools, equipped with a British Government license to accept bets from anywhere in the world, was the world's first offshore book.

Now called Bowman International, the company has maintained its place in the world of global gaming with a reputation for integrity, reliability and of course legality. High quality service is all well and good but what if you can't get through? The offshore betting revolution has been built on technology and Bowman International has been at the forefront. Over the past decade the company has invested millions into its ultra-modern computer and telecommunication networks not to mention its workforce. Bowman International has developed its own training program covering all aspects of gaming and financial transactions - All prospective employees must complete this course before being considered for employment

The website is owned and run jointly by Bowman International Sports Ltd and Bowman International Sports (IOM) Ltd. All Sports bets are taken under the gaming licences held by Bowman International Sports (IOM) Ltd located at Cumbrae House, Market Street, Douglas, Isle of Man, British Isles. Poker, Casino and Games transactions are taken under the gaming license held by Bowman International Sports Ltd, located at Informatics Park, La Tour Koenig, Mauritius.

Online Casino provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
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