|Bowmans.com has responded to customer feedback and has launched a completely new website and gaming experience.|
The online casino hopes that the fresh look will offer a new approach to betting at the casino and poker rooms. Players will find it much faster and easier to move around and find what they are looking for.
The banking system has also been made much more straightforward, thanks to a suite of online deposit and withdrawal facilities provided by Neteller, Citadel and CLICK2PAY.
Bowmans has also totally rebranded its image with a smart new logo, striking photography, and modern, attractive colours. The company has also altered its ‘tone of voice’ communicating with customers in a jargon-free, upbeat and witty way.
Chris Milward, CEO of Bowmans.com, said, 'Having already had strong brand awareness in the industry, we found that we could build on our previous strengths to develop new ones, so we can achieve customer retention without losing sight on developing a wider audience.'