|August 7, 2006 (London, UK) - Gala Bingo are proud to announce the sponsorship of TV personality Sharon Osbourne’s new talk show; Mrs Osbourne Presents. The Show will air on ITV from August 29th to October 20th.|
The sponsorship deal, worth around £2m, will see Gala Bingo branding feature on 40 episodes of Mrs Osbourne Presents and includes branded trailers, interactive features, on line tie-ins and mobile interactive sponsorship bumpers.
Kate Howe, Gala Coral Group marketing director says, “This sponsorship is a fantastic opportunity for Gala Bingo. Mrs Osbourne Presents is aimed at our bingo playing demographic and will reach existing Gala members as well as targeting potential new ones. We’re extremely excited to be bringing the Gala Bingo brand to ITV.”
Rebecca O’Malley, MediaVest’s Associate Broadcast Director added; “It’s great to match a programme with such a big personality to an exciting brand like Gala. Mrs Osbourne presents – with its mix of great entertainment and the chance to win big money, matches the Gala proposition perfectly.”
For more information contact:
Group Communications Manager
+44 (0) 1158517717
About The Gala Coral Group:
The Gala Coral Group (www.galacoral.co.uk) is Europe's leading integrated gaming company and Britain’s largest private company, with over 1,500 retail trading outlets in the UK and an E-Commerce division, which offers customers casino, poker, bingo and sports betting on line. The Group employs over 17,000 people in the UK.
Gala Bingo (http://www.gala-bingo.co.uk) is the industry leader with approximately 32 million admissions from 174 clubs, and typically pays out over £28m in prize money each week.
Gala Casinos (http://www.galacasinos.co.uk) is one of the UK's largest casino operators with 31 casinos across the UK, Isle of Man and Gibraltar and over 1.3 million members.
Coral (http://www.coral.co.uk) is currently the fastest growing bookmaker in Britain, and rapid expansion has seen the betting shop estate increase from 860 to nearly 1,400 shops over the last three years.
Gala Coral E-Commerce operates one of the world’s leading online and interactive betting and gaming sites with betting opportunities on a huge range of international sports events, a full suite of casino games and the world’s leading on line bingo platform. The division is shortly to launch Gala TV and currently serves customers in over 100 countries and offers betting services in 18 different languages.
Further information can be found on www.galacoral.co.uk or www.galabingo.co.uk
About MediaVest Manchester:
MediaVest were established in 1994 by Dave Lucas and Andy Jeal, and have since grown to become the largest independent media specialist in the UK, with group billings of c. £200m, with recent new business wins including: Hidden Hearing, GHD, Seabrook and Express Gifts.
MediaVest Manchester are the largest non-London based media agency, with offices in Manchester, Leeds, Edinburgh and Newcastle and are part of the Starcom MediaVest Group.