|Online Bingo giant Gala Bingo has announced that it is to sponsor ITV’s new talk show ‘Mrs Osbourne Presents’ hosted by TV personality and current X-Factor panellist Sharon Osbourne.|
The sponsorship deal, believed to be worth around £2m, will see the Gala Bingo brand feature on 40 episodes of ITV’s new flagship chat show through branded trailers, interactive features, online tie-ins and mobile interactive sponsorship bumpers.
Kate Howe, Gala Coral Group marketing director explained that the sponsorship deal presented a fantastic opportunity for Gala Bingo. “’Mrs Osbourne Presents’ is aimed at our bingo playing demographic and will reach existing Gala members as well as targeting potential new ones. We’re extremely excited to be bringing the Gala Bingo brand to ITV.”
The talk show will herald the beginning of new era in television activity for both Mrs Osbourne and Gala Coral, as the E-Commerce division of the group prepares for the coming launch of its own TV package in Gala TV. The company responsible for operating the new chat show, MediaVest Manchester, has also welcomed the collaboration, with Associate Broadcast Director Rebecca O’Malley stating: “It’s great to match a programme with such a big personality to an exciting brand like Gala. Mrs Osbourne presents, with its mix of great entertainment and the chance to win big money, matches the Gala proposition perfectly.”
The new talk show will air on ITV from August 29 to October 20.