|After investigating the circumstances surrounding an unacceptable search engine optimization campaign, eCOGRA’s Compliance Committee has announced that the suspension of Jackpot Factory's 'Play It Safe' seals is to be lifted, with immediate effect. |
The group will be the subject of increased monitoring by eCOGRA, while independent auditors will ensure that compliance with new content guidelines is maintained.
The Jackpot Factory Group issued a statement outlining their regret at the situation. 'With the aid of eCOGRA advisers we have now introduced system improvements that will prevent a recurrence of this much regretted incident.
'We would like to emphasize that at no time was there ever any intention of targeting vulnerable audiences with this material on the part of Jackpot Factory management. We are pleased that the findings of the Compliance Committee confirm this is their view as well.'
The company has made a donation of $25,000 to GamCare as a gesture of good faith.