Geolocation - the answer for gambling legislators?
By Paul
Quova and Wagerworks have teamed up to produce a solution to one of the online gaming industry’s biggest problems: How to tell if a gambler is playing from a jurisdiction in which Internet gambling is illegal.

Wagerworks, a leading Internet gaming technology supplier, has integrated Quova’s GeoPoint service into its suite of gaming services. The Geopoint geolocation data enables WagerWorks customers to identify, in real-time, the location of prospective gamblers. This is important because online gambling, despite projections that it will be a $5 billion global market by 2003, is still prohibited in many countries, not least the US.

“Our deal with Quova compliments WagerWorks' strategy of providing the most comprehensive, compliant, online gaming solution,” said Paul Mathews, WagerWorks Vice President of Government Affairs. “The opportunity to align WagerWorks' product with Quova's demonstrated capabilities is another component that will, with reasonable assurance, allow our licensed operators to meet or exceed online gaming compliance standards in fully regulated markets.”

Geopoint determines the location of Internet users by mapping the Internet infrastructure of over 4 billion IP addresses (an IP address is the unique description – the address – of any single PC or server on the Internet)

“Complying with territory-specific laws can be a challenge for companies in regulated industries,” said Marie Alexander, Quova president and CEO. “We’re committed to working with industry leaders like WagerWorks in order to help these companies bring their businesses online.”

WagerWorks integration of Geopoint will be encouraging news for the online gambling industry, but particularly for the likes of MGM Grand and the Las Vegas Sands, established land-based casinos that have signalled strong intentions to join the online gambling revolution: The ability to determine the gambler’s location is one of the major concerns of Nevada Gaming Commission officials as they struggle to draft online gambling legislation for the US.

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