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Contact: Michael Setters
Mformobile – part of the FC Group
t. +44 207 375 7500
f. +44 207 375 7575
Gaming & Gambling focus shifts to Asia in light of current legal situation in US
With the debate regarding the fall-out of the Betonsports legal situation rumbling on, attention has switched to the exploding Asia-Pac market as an important revenue source for those gaming and gambling companies looking to continue aggressive growth strategies and increase market share.
In particular the mobile gambling, gaming and lotteries market has put its cards on the table and is becoming a key product in gaming and gambling companies portfolio. With Europe leading the way with mobile applications, the ultra tech savvy Asia-Pac market is hot on its heels and could steal the pot.
Marvin Tort from Kirschner Games is enthusiastic about the opportunities ahead; “Asia is on the verge of a mobile gaming boom, with major advances in technology and content resulting in new synergies. And with this, mobile entertainment, including gaming, has risen to a new level. Even market expectation is at a new high, as people anticipate far more entertaining and interactive games on any mobile platform”.
It’s not all easy money though; “Mobile gaming technology is moving faster than the law. There is great need for legal consistencies across jurisdictions and that is going to be a very big challenge” states lead speaker at the 2nd annual Mobile Gambling Summit Asia Yap Wai Ming from the Stamford Law Corporation.
Charles Palmer from Mfuse highlights connectivity as being key to the success of Mobile Gambling in the Asia region; “There is substantial difference between running a service over a few handsets, to scaling it to a mass market, multi-language service which is fully supported in the target regions. Mfuse applies extensive focus on the download and connectivity aspect of mobile gaming.”.
And what will be the main driver for mobile gambling activity in the Asia-Pac market? Might it be lotteries which have already seen some success in the region. Bruce Gibson, senior consultant with Juniper Research comments “Mobile lotteries don't need 3G networks and are applicable in developing as well as developed markets, and Asia has both,'.
In the short-term the focus is set to be on land grab whilst companies define their legal set-up and marketing strategies for a culturally diverse region. Michael Setters, Director of the October mformobile [www.mformobile.com/gambling] 2nd annual Mobile Gambling Summit – Asia says, “while Mobile Gambling has not necessarily reached the levels stipulated in various research reports there is undoubtedly a concerted effort by companies to include a mobile gambling product in Asia within their portfolio. We have seen an unprecedented spike in activity of interested companies and the industry has moved beyond the technical issues that once slowed growth…the market is ready, now it is up to gambling companies to take it to the players”
“As a result mformobile [www.mformobile.com/gambling] will be bringing together key thought leaders and industry players such as China Gloria Lottery, Ongame, SportingBet and World Poker Tour in Hong Kong (October 31 – November 1) to discuss the critical success factor for the Asia-Pac market” says Michael Setters.
The mformobile 2nd annual Mobile Gambling Summit – Asia runs October 31 and November 1. Full information can be found at www.mformobile.com/gambling
FC Group [First Conferences Ltd] is a UK based publisher, event origination and marketing company. Operating internationally in multiple vertical industries the company is known for its high-level summits and industry news services.