Preparations Heat Up for Fire & ICE 2007
By Andrew B
It''s the biggest party during International Casino Exhibition (ICE) and Lyceum Events have announced initial details of Fire & ICE 2007. The popular industry party is taking place on Wednesday night, January 24th, 2007 and falls on the second day of the expo.

Fire & ICE 2007 will be held at an as-yet-to-be-disclosed location, and Lyceum is currently searching venues to accommodate over 1,000 VIP guests and executives expected to attend.

Last year''s event was a huge success for Lyceum and sponsors, as the 600-strong crowd partied through distinct zones Ė each with their own individual theme, look and feel.

After last yearís resoundingly successful event, Lyceum have received a number of approaches by iGaming companies with regards to sponsorship, but Lyceum are searching for the perfect partnerships to ensure that 2007 Fire & ICE keeps the January chill from all of their guest''s bones.

Jodie Thind, Partner at Lyceum Media said, ''Itís incredible to think that weíve already had a great deal of interest in sponsorship, considering there is still half a year until the party. Itís amazing how huge this party has grown over the years.''

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