|August 25, 2006 (London, UK) - Coral.co.uk is the latest major company to become a key partner of Premier Rugby and the Guinness Premiership as a result of a contract that will see the company backing rugby at professional club level for the next two years.|
The online betting and gaming company has followed its title sponsorship of the Middlesex Sevens earlier this month with confirmation yesterday that it has secured a ground-breaking sponsorship initiative that involves branding on the reverse of all the Guinness Premiership clubs’ playing shirts. The branding will be incorporated as part of the number patch, providing a link between numbers, statistics and betting.
As part of the sponsorship Coral.co.uk has committed to a comprehensive programme of activity that will benefit the twelve Guinness Premiership clubs through a donation “bounce back” scheme which directly rewards clubs when their supporters open an account with the company; data sharing and through innovative bets that involve financial rewards for clubs. In addition, there will be a celebrity supporter betting challenge through which clubs can raise money for their development programmes.
Matt Dawson, the former London Wasps, Northampton Saints and England scrum half, will play a key role in the sponsorship. He has signed as the Coral.co.uk ambassador and will host a number of poker nights for club supporters around the country.
Coral.co.uk plans to involve players and supporters in a number of tests and fun activities, details will be announced as the season unfolds.
The company will offer a full range of betting opportunities on the Guinness Premiership including innovative bets such as the Coral.co.uk 'Pick 6' bet, which allows rugby
fans to predict the outcome of each game within each round of fixtures. In addition, there will be markets on each week’s round of matches and on the performances of individual players - as well as some fun bets!
Announcing his company’s involvement with Premier Rugby and the Guinness Premiership, Dominic Harrison, E-Commerce Managing Director of Coral said: “This sponsorship is truly exciting for us as it is the first time we have become involved with a sport outside our traditional racing environment for some time. The sport of rugby union has real momentum about it at present and we are looking forward to contributing to that especially at club level. We intend to be pro-active and get involved with clubs and their supporters across the season.”
The company has developed a dedicated rugby website at www.coral.co.uk/rugby where all can log on and explore a comprehensive statistical database on ten years of professional rugby as well as up to the minute betting information.
About The Gala Coral Group
The Gala Coral Group is Europe's leading integrated gaming company and Britain’s largest private company, with over 1,500 retail trading outlets in the UK and an E-Commerce division, which offers customers casino, poker, bingo and sports betting on line. The Group employs over 17,000 people in the UK.
Gala Bingo is the industry leader with approximately 32 million admissions from 174 clubs, every year and a typical weekly payout of £28 million in prize money.
Gala Casinos is one of the UK's largest casino operators with 31 casinos across the UK, Isle of Man and Gibraltar and over 1.3 million members.
Coral is currently the fastest growing bookmaker in Britain, and rapid expansion has seen the betting shop estate increase from 860 to nearly 1,400 shops over the last three years.
Gala Coral E-Commerce operates one of the world’s leading online and interactive betting and gaming sites with betting opportunities on a huge range of international sports events, a full suite of casino games and the world’s leading on line bingo platform. The division is shortly to launch Gala TV and currently serves customers in over 100 countries and offers betting services in 18 different languages.
For further information please contact:
Paddy Lennon, Tel: 01932 580866 or Mob: 07711 609820
Simon Clare, Tel: 020 8594 3635 or Mob: 07860 465139