|Mobile gambling revenues in the Asia-Pacific region are set to rise from $966m in 2006 to $8.8bn come 2011, according to the latest industry report.|
The Asia-Pacific region is predicted to become the largest geographic market for all aspects of mobile gambling involving casinos, lotteries and betting. According to the Juniper report they will be followed by Europe, with North America, South America and Rest of the World a considerable way behind.
Asia Pacific and Europe will contribute similar revenues in the next five years - accommodating a different business mix; and like Asia Pacific, Europe will see a substantial rise in total revenues (value of bets placed) from $950m in 2006 to $7.9bn by 2011. In comparison, North America – where legislation permits – will rise from zero revenue in 2006 to over $3.3bn by 201. South America will grow from £34m to $1.33bn.
The Asia Pacific region is forecast to exceed 1.3bn users by 2011. An increase that will - in five years - cater for over 40 per cent of global subscribers.
Bruce Gibson, Research Director at Juniper Research said, 'Globally revenues are set to rise – in part - thanks to the inherent advantages of mobile communications in terms of convenience and pervasiveness.'