|Sportsbook.com has put the world's only billboard to feature real cash on display in Las Vegas. The $100,000 advertisement, in front of the Stardust Hotel, is being carefully watched by an ever-present armed guard.|
The billboard features a plexiglass case containing $100,000 cash (in one dollar bills) and boasts 'Win This Cash Free, Only at Sportsbook.com' along with a giant yellow arrow pointing to the box of cash, which reads '$100,000 REAL CASH (AND REAL GUARDS BELOW).
The display marks the kickoff of Sportsbook.com's $100,000 giveaway promotion, which offers Sportsbook.com members multiple chances to win the cash.
Alex Czajkowski, Sportsbook.com's Marketing Director, said, 'No one would ever dream of putting $100,000 cash on a billboard in the middle of one of the busiest streets in the world. But we want to show our valued members and potential members just how serious we are about providing the most exciting and rewarding contests of any online sportsbook.'