eCOGRA Launches Global Online Gambler Survey
By James Mc
eCOGRA (eCommerce and Online Gambling Regulation and Assurance) the player protection and standards authority of online gambling, has announced the launch of its much anticipated Global Online Gambler Survey, aimed at creating a better understanding of the needs and concerns of online players.

The survey will provide poker and casino players around the world with the opportunity to have their say, in what has been widely reported as the largest research initiative ever undertaken into the behaviour and attitudes of online gamblers.

Covering areas such as poker, casino, player protection, responsible gambling and luck, the survey will be promoted to players via an unprecedented show of support from leading software providers, operators and portals, as well as through eCOGRA's own contact database.

Andrew Beveridge, CEO, eCOGRA explained, 'Our aim all along has been to maximise participation in this groundbreaking project; one of the largest of its kind undertaken in any field. The results will give gamblers and organizations a better understanding of how this rapidly expanding industry has developed and where it might be heading, informing future decisions that we hope will ultimately lead to a greater improvement of standards across all aspects of the industry.'

eCOGRA members 888, Microgaming and Ongame, have lent their support to the survey together with more than thirty online gaming portals and other leading operators who are reported to be promoting the survey through hyperlinks on their homepages.

The report has been devised by the gambling research team from Nottingham Trent University and has been supported by the University of Nevada. It will also be supplemented by qualitative focus groups in six of the industry's major markets - US, UK, Japan, Canada, Germany and Sweden - due to take place from October.

'This survey comes at a critical time in the United States,' said eCOGRA board member Frank Catania. 'By working with two universities that are experts in this area, we're able to offer online gamblers a chance to express themselves, and tell us about their experiences with the online gaming industry.'

The resulting 'eCOGRA Global Online Gambler Report' is due to be released to the public in January 2007.

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