Online Casino Teams Up With Football Club
By Andrew B
London football club West Ham United has announced a deal for Pinnacle Casino and Blue Chip Games to become their official online casino partners.

The three-year agreement will run through the 2008/09 season and will involve a devoted gaming section being created on the West Ham homepage.

Scott Duxbury, of West Ham United, said, 'Pinnacle Casino is renowned for maintaining the highest levels of integrity with all payout levels independently audited, exciting game play and a safe and secure online gaming environment.'

The agreement will also see several marketing initiatives that grant Pinnacle Casino advertising on the club's website, match day programs and television interview backdrops as well as LED time during live matches at Upton Park.

In addition, West Ham United has granted use of the club's trademark, player names, images and photographs for promotional use worldwide.

Keith Long, spokesperson for Blue Chip Games, said, 'We’re extremely pleased to have been chosen as the exclusive online casino partner for a club with a longstanding and proud tradition like West Ham. As a lifelong football fan, I'm well aware of the devotion Irons fans have to their club, and believe the faith they have in the club will translate well into the branded casino games.'

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