|West Ham United has followed its recent coup in the football transfer market by confirming another major addition to the club. The Premiership football club has announced a three year deal with PinnacleCasino.com and Blue Chip Games to become the club’s official online casino partners.|
The agreement, which will run until end of the 2008/09 season, will include a devoted gaming section on the club’s homepage at WHUFC.com by Blue Chip Games allowing loyal Irons fans the opportunity to enjoy the casino game offerings at PinnacleCasino.com.
West Ham United’s Scott Duxbury explained, “When looking for a gaming partner, it was important to find a respectable operator that reflected the strong values our football club represents,” he affirmed. “Pinnacle Casino is renowned for maintaining the highest levels of integrity with all payout levels independently audited, exciting game play and a safe and secure online gaming environment.”
The sponsorship agreement also includes several marketing initiatives granting Pinnacle Casino advertising space on the official website of West Ham, match day programs and television interview backdrops as well as LED time during live matches at Upton Park. In addition, West Ham United has granted use of the club’s trademark, player names, images and photographs for promotional use worldwide.
“We’re extremely pleased to have been chosen as the exclusive online casino partner for a club with a longstanding and proud tradition like West Ham,” said Keith Long of Blue Chip Games. “As a lifelong football fan, I’m well aware of the devotion Irons fans have to their club, and believe the faith they have in the club will translate well into the branded casino games.”