|Instead of offering a set of scaled returns to webmasters, CasinoRewards has moved to a flat 35% revenue share plan. Brent Smith, head of CasinoRewards Affiliate Relations says of the change: 'In the past we used the same model that our competitors use today - an affiliate website would receive a percentage of referred player revenue based on the volume of purchases made by those players' continued Brent, 'Though most affiliate programs advertised a 35% return, the reality was that unless a website could generate over $30,000 worth of monthly purchases they would receive a far smaller share.'|
According to Smith, the system should benefits webmasters at both ends of the scale: “if your net player revenue was $19,678 you would receive $4919.50 under our competitors revenue share system, but under the new CasinoRewards Revenue Share Program you would receive $6887.30. If your player revenue was $26,556 you would receive only $7,966.80 under other programs, but under the new CasinoRewards Revenue Share Program you would receive $9,294.60. At the other end of the spectrum, if your player revenue was only $4000 our competition would only give you $1,000, but under CasinoRewards the affiliate would receive $1,400.'
Smith says that though some affiliate programs have been raising their revenue share options, advertising up to 45% returns, the reality is that the fine print will often stipulate a minimum level – say $50,000 in purchases – which is unrealistic for smaller affiliates.