|Winning the award for 2006 ‘Non-European Sportsbook of the year’ would normally spark prolonged celebration and announcements of bigger and better things to come, but for Sportingbet plc, the news comes with a tinge of frustration having just announced the sale of what was evidently a successful franchise to avoid the effects of the impending Internet gambling law.|
The sale of Sportingbet’s US facing sportsbook and casino business takes the shine off what was a successful defence of the company’s status as ‘Non European Sportsbook of the Year’.
The award is given to the sports betting firm that has demonstrated true innovation in the ‘Non-European’ sports betting market, with the majority of the nominees having had operations that focused on the US market. Sportingbet came out on top due to its industry differentiators and its excellence in all areas of its business.
Marketing Director for Sportingbet plc Americas, Alex Czajkowski, said, 'For two years running we've led the field in innovative and exciting marketing while further consolidating our underlying platforms and processes,” he said. “We take very seriously the role we play in the industry and will continue to work hard for our customers to ensure that we always provide them with the ultimate gaming experience.”