|Two of the hottest names in entertainment have teamed up in an exciting partnership. Bodog has announced a deal with Sierra Entertainment to become an in-game promotional partner on the new Scarface video game. |
Scarface: The World Is Yours is the hotly anticipated video game based on the classic Scarface film.
Calvin Ayre, Founder of Bodog who will appear as a non-playable character in the game, said, “Bodog is proud to be on the frontline of the emerging convergence of video games and mainstream entertainment by supporting Scarface: The World Is Yours.”
As part of the relationship, Bodog will be spotlighted in numerous segments of the game, including branded video poker, blackjack and slot machines from which players can win in-game points. Various billboards in the game world will feature Bodog Music, Bodog Battle of the Bands and Calvin Ayre, while the Bodog brand will be seen on the 'Stampede' all-terrain vehicle in the game.
Additionally, Bodog Music artists Bif Naked, Neurosonic and Britt Black will each have a song in the game.
As part of the relationship, Bodog will conduct an online promotion and contest via its Bodogmusic.com web site where selected winners will receive free copies of the game and the grand-prize winner will receive a trip for two to 'Live Like Tony Montana' at the Bodog Compound located in Costa Rica.