|Lyceum Events has announced that its has begun its search for sponsorship partners for the 2007 Fire & Ice party to be held on Wednesday January 24 alongside the International Casino Exhibition (ICE).|
The Lyceum Group began its sponsorship drive at last week’s EiG in Barcelona, with high expectations of welcoming a record number of attendees to the Fire & Ice 2007 due to last year’s success, and the ICEi and CAP Europe Conference crossover. The 2006 event saw a significant increase in popularity, forcing the company to dramatically restructure its strategy and venue.
Jodie Thind, Partner at Lyceum Media, explained, “We are in the middle of securing the venue plus we’ve had positive feedback from potential partners, and we are now getting very excited over the prospect of holding such a massive party for our industry,” she said. “All in all this is a completely different event to what the industry is used to seeing.”
The Lyceum Group is believed to be close to securing the so far undisclosed venue in central London, which has a capacity of over 1500 and will accommodate six bars.
The party is aimed at providing iGaming Executives, and fellow guests to unwind and share the aim ‘to start 2007 with renewed innovation and imagination.’